01
Brand & Marketing Strategy
Marketing planning, brand communication, campaign management and brand activation.
Regional Brand & Digital Marketing Leader
I connect brand strategy, digital marketing, technology and business growth.
EMBA | GCC Market Specialist | Digital Marketing | Branding | Digital Signage
Marketing executive with 15+ years of experience across branding, digital marketing, sales, business development, digital transformation and digital signage in the GCC market.
Benson Skaria
Muscat, Oman
Brand Strategy · Digital Marketing · GCC Markets · Digital Signage · Business Growth · Creative Execution · Brand Strategy · Digital Marketing · GCC Markets · Digital Signage · Business Growth · Creative Execution ·
Profile
Where Marketing Meets Technology
High-impact Marketing Executive with over 15 years of experience driving brand growth and digital transformation in the GCC. With an Executive MBA and deep knowledge of the Omani and regional markets, Benson bridges high-level brand strategy with hands-on digital and technical execution.
01
Brand Strategy
02
Digital Marketing
03
Sales & Business Development
04
Digital Signage
05
Graphic Design
06
Print & Production
07
Customer Experience
08
Project Management
15+
Years of marketing experience
21+
Years with Bishara Establishment LLC
6
Languages listed
GCC
Market specialization
English · Malayalam · Hindi · Tamil · Kannada · Arabic
Expertise
What I Do
02
Digital Marketing
SEO, SEM, PPC, social media, digital platforms, emailers and digital communications.
03
Sales & Business Development
Revenue generation, account management, vendor relationships and strategic sales planning.
04
Digital Signage
Digital signage strategy, content and media, wayfinding systems and digital applications.
05
Creative & Graphic Design
Brand materials, presentations, brochures, layouts, logo creation and Photoshop work.
06
Print & Production
Digital, offset and large-format printing, production management and print technology.
07
Project Management
Coordination of internal teams, external providers, suppliers and large-scale projects.
08
Customer Experience
Client engagement, audience experience, communication and event execution.
Career
20+ Years Across Marketing, Technology & Creative Industries
2018 — Present
Bishara Establishment LLC · Muscat, Oman
Sales & Marketing Manager — Digital & Graphics
Leading sales and marketing activities
Brand campaigns in close collaboration with the CEO
Digital marketing, print advertising and product marketing
Revenue generation and strategic sales planning
Vendor relationships and client engagement
Exhibitions and conferences
2014 — 2017
Bishara Establishment LLC
Assistant Manager — Digital & Graphics
Business development and value-added services
Digital signage industry development
Digital applications
Digital Signage Certified Expert
2008 — 2013
Bishara Establishment LLC
Sr. Supervisor — Digital & Graphics
Networking and technical implementation
Software installation and digital printing technology
Large-format printing and production management
Graphic design and sales presentations
Digital signage and wayfinding systems
2005 — 2007
Bishara Establishment LLC
Supervisor — Colourgraphics
2003 — 2004
Print Express
Sr. Graphic Designer
Layout, illustration, digital print production and client coordination
2002 — 2003
National Institute of Technology Calicut
Graphic Designer
Editorial, exhibition, seminar, magazine and annual report design
2000 — 2002
Print Express, Bangalore
Sr. Production Head — Part Time
Production department leadership and administration
Signature Capability
The Intersection of Strategy, Creativity & Technology
STRATEGYBrand / Marketing / Sales
CREATIVITYDesign / Content / Communication
TECHNOLOGYDigital / Signage / Printing / Platforms
BENSON
SKARIA
SKARIA
Bridging business strategy with creative execution and technology.
Specialism
Digital Signage & Digital Experience
Specialized experience across digital signage, content and media, wayfinding systems, digital applications and display technology for complex environments.
Airport environmentsHospitalsCorporate officesContent & mediaWayfinding systemsDigital applications
Digital Signage Certified Expert
Digital Signage Expert in Content & Media
CONTENT
WAYFINDING
MEDIA
AIRPORT
CORPORATE
DISPLAY
Portfolio
Selected Project Experience
A selection of projects and environments explicitly represented in Benson’s professional history.
CASE 01
Digitizing Project
Petroleum Development Oman
CASE 02
Digitizing Project
Chicago Bridge & Iron Co.
Digital signage & wayfinding
Digital & large-format printing
Corporate marketing, exhibitions & conferences
Experience working with major brands including
Levi's
Pepsi
Coca-Cola
Reebok
Education
Built on Business, Brand & Production
2022 — 2023
National Institute of Business Management (NIBM) Global
Master of Business Administration — EMBA
Digital Marketing & Brand Management
2000 — 2003
S.J.E.S College Education
Bachelor of Business Management (BBM)
Business Administration and Management
1997 — 1999
Vocational Higher Secondary Education, Kerala
Higher Secondary Education
Printing Technology
Credentials
Certifications & Professional Training
01
Diploma in Graphic Designing
02
Digital Signage Partner Certification Training
03
Advanced Professional Certificate in Strategic Marketing Management
04
SHARP Product & Technical Training on Information Display Panels
05
Digital Signage Certified Expert
06
Digital Signage Expert in Content & Media
Capabilities
Skills in Practice
BrandingCustomer ServiceMicrosoft OfficeDigital MarketingSalesBusiness DevelopmentProject ManagementGraphic DesignDigital SignagePrint ProductionMarketing CommunicationsVendor Management
Visual Showcase
From Concept to Communication
Marketing campaigns
Digital signage
Brand materials
Print design
Exhibition materials
Presentations
Digital experiences
Strategy is only valuable when it becomes execution.
From brand strategy and digital campaigns to signage, print, sales and customer experience, my approach is built around connecting ideas with practical execution.
Contact
Let’s Create Something Meaningful
For brand, digital marketing, business development, digital experience or GCC market opportunities, let’s connect.